There are many companies that do e-mail broadcasts, to the extent that it’s evolved into somewhat of a commodities business. Like everyone else, we can design and format a colorful e-mail that’s consistent with any brand. Like everyone else, we track opens, clickthroughs, bounces and unsubscribes. Our platform can send out a million messages an hour, at a competitive rate. Where Kaleidoscope differentiates itself is in the integration of cable data.

• Consumer Broadcasts: Kaleidoscope can create more relevant, customized, localized e-mails for each recipient—including features like local MSO offer, phone number, and your local channel number in the “tune-in” line—thereby adding more value to the consumer, your cable and DBS affiliates, and your network.

• Business-to-Business Broadcasts: In addition to your distribution list, Kaleidoscope can e-mail to its industry contacts nationwide by type—GM, headend engineer, marketing contact, programming contact, public relations, etc.—thereby extending the reach of your broadcast by adding to your list.

• Automated E-mail: Any application can include an automated outbound e-mail component for the people who have interacted with the site. This can include a Tell-a-Friend or Refer-a-Colleague function, sending simple text messages to complex e-cards, or even a simple ‘thank you’ from the network. Whatever the context, all outbound e-mails are data integrated to include relevant, localized information for the recipient.