On the surface of things, sweepstakes and contests seem like little more than data entry, either online or by inputting mail-ins.

But, Kaleidoscope handles the entire process--before, during and after the promotion--from creating the site to drafting rules to keeping the sweepstakes in compliance with applicable state and federal laws ... even prize fulfillment and winner handling.

Particularly vital to cable networks is the ability to link sweepstakes entrants to local cable system, thereby facilitating in-market MSO promotions and/or demonstrating localized interest in a network’s programming.